Blogging for your already existing business is very different than blogging as a business. So many of the resources available on blogging are meant for those interested in “getting rich” or making money from the act of blogging. For businesses — whether brick and mortars developing an online presence or those that sell online already — the purpose of blogging and the goals they hope to reach are very different. Blogging is a means for greater brand exposure, brand positioning, expert status and increased traffic.
In this presentation, I show you how to develop a business blogging strategy that is right-sized, smart and appropriate for your business. We’ll cover:
- How to define a true purpose for your blog
- Finding and defining your audience and their needs
- Creating an editorial vision and plan that serves your purpose and audience
- How to set realistic and measurable goals for your blog
- How to pull it all together to create a sustainable and long-lasting blog presence
- Small Business Track
- Date:May 8, 2014
- Time:11:00 am
- Event:Raleigh May 6-8, 2014
